Troth is a video sales offer page. One recording where you walk your buyer through the offer, on a page that tells you who watched, how far they got, and who to call today.
Ten spots. Two minutes to apply, and you hear back either way.
You can't be in every room, on every call, repeating the same pitch. So your best offers wait on your calendar, and the ones you don't get to never close.
The week you want instead is quiet. The offer goes out on Monday, and by Wednesday you know which three people watched it to the end and which one is ready to be called.
On a call you read the room and change the pitch. Then you hang up, send a deck, and the worst version of your offer is the one they read alone at 11pm. That is where high ticket dies, and it dies quietly, which is why it never gets fixed.
A video page puts your best version in that room instead of your worst. And because it is a page and not an attachment, it reports back.
One video where you walk the decision-maker through the offer, like you're sitting across from them. Record it once.
Video plus the offer, guarantee, and proof on one page. It gets you in the room without you being there.
You see who watched and how far. Someone sits at 90% without clicking, you get told, and you call them while it is warm.
There is no wall of testimonials here and no case study with a number on it, because there are none yet. Building one out of nothing would be the exact thing this page would tell you never to do.
Your page live, your video on it, your own prospects on it, and a watch-through number next to every name. Either people watch your offer to the end or they do not, and you will know which inside two weeks.
That gap is the entire reason these ten spots exist, and the reason the work is a trade instead of an invoice. The first ten get the build. Troth gets something honest to point at afterwards. Anyone arriving after that pays €10,000 and reads their results.
Put your own two numbers in. Nothing is sent anywhere.
2 closed at €8,000
Same offers, same effort, one fewer that goes quiet.
Your investment is €2,364 only for the year. One extra deal covers that 3.4 times over, and every one after it is profit.
No promise is being made about your close rate. The only question worth asking is what one extra deal is worth, and whether that is bigger than the investment.
€197 a month only, for the platform on your own domain. The sales work is a trade, not a second invoice. Live calls start Tuesday 3 November.
€10,000. That is what this work goes for once the founding group closes, and it is in writing here so it can be held to.
Founding spots go to offers between €5,000 and €15,000, because the build has to be worth less than one of your deals. Run your numbers above and you can see whether that is true for you.
Your investment
Your own domain · Priority support · Cancel anytime
Apply for a spot →Two minutes. You hear back either way.
This is a trade, not a discount. Troth needs ten cases to point at, and that is the whole reason the number is what it is. Three things, agreed up front, never asked for as a favour afterwards.
Thirty days after your page goes live, if this has not made you more than it cost you, say the word and every euro comes back. No form, no proof, no argument. And the clock does not start until your page is actually live, which is inside 14 days or you are not paying for those weeks either.
After the founding ten, this work goes for €10,000 and the platform is its own line. The number on this page is the founding number, and it does not come back.
Every application gets read, every page gets looked at by hand, and every no comes with its reason. None of that survives at fifty. The spots close when they are filled, not on a timer.
Live calls run on the first Tuesday of every month. You get access the day you are in, so your page can be live before your first one.
€197 a month only, for the platform on your own domain with priority support. Cancel any time. The work on your offer, video and page is traded for your case and ten minutes on camera at the end, not invoiced. After the founding group the platform on its own is €99 a month.
Because there are no cases to point at yet, and ten are needed. You get the build, Troth gets proof. That is the whole trade, and it is why the spots are limited and why the price you sell at decides who gets one.
You already sell something between €5,000 and €15,000, and you can name who buys it. Under €2,000 a deal this is the wrong tool, and you will be told so instead of sold to.
A call a week for six weeks, and one video to record. The offer and the page get built with you on those calls, not handed to you as homework on top of your week.
Thirty days after your page is live, if it has not made you more than it cost you, say so and every euro comes back. You are not asked to prove anything. And if the page is not live inside 14 days, you are not paying for those weeks in the first place.
No. €197 a month is the whole arrangement. No percentage, no per-deal fee, no share of anything you close.
Different job. A funnel builder runs a storefront for things people buy without talking to anyone. This is for the one offer that needs a conversation, and it tells you who watched it and how far.
One DNS record, and the certificate is handled for you. Your pages then live at yourcompany.com/the-offer, so your buyer reads your name and not ours.
It is yours. The recording and everything written for it go with you, whatever you decide about the platform.
One more deal out of every ten offers changes your year. Ten founding spots, €197 a month only, and the work on your offer comes as a trade. Live calls start Tuesday 3 November.
Apply for a spot →Two minutes to apply · You hear back either way · Cancel anytime